7 essential tips to promote your gift vouchers online

Offering vouchers is just one part of the process. Obviously, you’ll also want to make sure your guests are actually buying them. Many entrepreneurs find that voucher sales don’t entirely go according to plan. In most cases, this is because your guests don’t even know these vouchers exist. As such, we’d like to give you a few tips to sell more gift vouchers through your online sales and marketing channels.

1. Provide your website with a clearly visible button

Visitors to your website have a specific goal in mind. Clear and action-oriented buttons are vital to spur them into action. The Resengo Widget helps you make a clear action button for your website. Apart from a visible button that promotes your gift cards, the widget also comes with buttons that let your guests book a table at your restaurant.

2. Create a sufficient variety of vouchers

To sell more online vouchers to your guests, it’s best to make sure there is a broad range of possibilities. For example, you can offer gift cards for different monetary values, but you may also want to have your guests choose the voucher’s value. Some visitors want to give away a voucher with a fixed value, while others may prefer gifting an experience. That’s why it’s best to opt for a broad assortment of different vouchers, such as:

• A three-course meal with a matching wine selection
• A bottle of champagne or wine
• Special holiday arrangements

3. Sell gift cards both offline and online

Starting your online voucher programme doesn’t mean you should stop offering vouchers physically. A combination of both methods is the best way to increase your sales figures. 

The major advantage of online gift cards vis à vis physical cards is that your guests can buy a voucher on your website at any time, whether your business is open or not! You can also easily add your physical voucher sales to your Resengo dashboard. 

4. Make your vouchers visually attractive

Whether the buyer would like to send the voucher digitally or print it out, a voucher with the right visual flair will make sure the receiver is delighted. Within the Resengo reservation platform, you can choose from a number of templates for your gift cards, and you can completely adapt these templates to your own business identity and colour schemes.

5. Promote your vouchers on social media

Promote your gift cards on social media at strategic times. For example, people who are looking for last-minute Christmas gifts for their family or friends will be grateful when they see your idea for a voucher, but you can obviously create social media campaigns at other times, too. Never forget to create a clear call-to-action button and a link for your interested social media followers!

6. Send a newsletter to your subscribers

With the right e-mail marketing tools that you can easily integrate with your Resengo dashboard, you can fine-tune your audience for an e-mail marketing campaign. For instance, you can send a newsletter to anyone who has ever bought a voucher. Or you can opt to send an e-mail to all of your contacts to let them know your business is the place to be for a great gift in the form of a voucher. 

7. Promote your vouchers with a special action 

There are numerous additional ways to promote your vouchers. You can use both offline and online methods to draw attention to your business, e.g.:

• Mention your voucher programme on the physical receipts
• Promote your gift cards on your menu
• Offer a price cut on vouchers with a greater monetary value
• Organise a social media contest where people can win vouchers
• …

8. Increase your turnover by promoting your gift cards

There are lots of clever techniques you can find in the Resengo platform. The Resengo reservation system has been developed to help entrepreneurs increase their sales figures without requiring too much effort. Selling online vouchers is just a small part of that. 

Are you a Resengo customer already? Discover how you can use gift cards yourself! Not a Resengo customer yet? Find out how Resengo can help improve your turnover with a free 30 day trial.